Tuesday, March 23, 2010

Logo Redesign

I decided to choose the Indianapolis Colts logo to redesign even though its been such a distinct and recognizable logo over the years. I kept the blue and white colors from the original logo and also added a darker blue. I tried to put as may sharp edges in as possible because that reflects an aggressive attitude and thats what football is all about. Also after looking at every other logo in the NFL, I noticed that all but 2 logos were left to right and top to bottom so I stayed with that concept here. Also almost every logo had a white outline on the very outside and multiple outlines within the logo so I tried to stay with that theme as well.